The Right Focus for Success
iBSC will help you to direct your marketing activities at the right targets and at the right people. You can only do this by targeted preparation and strategic planning. It's a disciplined process to understand your actions and their expected results.
Marketing Research
Marketing Success starts with gathering the relevant information. There is a lot more available than you would think. To gather, analyse, understand it and put the relevant actions in place. Which market are you targeting? What do your clients need? How can we satisfy those needs? Do we need to develop new services? Should we buy a company already successful in this area? And what’s the decision making process in your client’s organisation? What’s the right price? And how should we offer our services and create differentiators? Are you seen as an important and likely supplier? And many more…
Once the internal research has been done, it’s time to think about external actions. A thorough plan will enable you to hit your targets faster and manage your resources at the same time. Resources in marketing communications like advertising, sales, public relations and your customer services organisation.
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